An independent, multi-discipline communications consultancy, dedicated to health.
Co-founded and led by senior consultants.
We operate from London to deliver UK, EU and global services.
“The secret of change is to focus all your energy
not on fighting the old but on building the new.”

Just//works is a collective of enterprising health communications specialists.

Our work builds trust for brands, services and organisations that improve people’s health in a complex and changing environment.

We are skilled in the specialisms of public affairs, digital development, public relations, medical communications and creative design.

Together, we deconstruct client challenges and work from the ground up to solve problems and drive positive change. Insights form the foundation.

Ownable and engaging ideas provide the framework. Content is co-crafted and wired with context. Engaging techniques and channels provide the connections to stakeholders.

Just//works is a new venture from Just:: Health Communications which has been operating globally and in the UK market since 2006.
At Just//works, we use a proprietary “inside-out” model, Just//Decode™, that enables us to break down and collectively problem-solve communications and marketing challenges.

The goal of our novel approach is to more clearly align the ambitions of health brands, services and organisations with the divergent, real-world needs of stakeholders and the powers, people and places that influence them.

Just//Decode™ can be used for real-time consultancy on specific challenges or to inform longer-term, large-scale campaigns.

Be part of something that Just//works, contact Cat Barnett at

Tel: +44 (0) 20 3761 6240 Mobile: +44 (0) 7581 071707


Emma Crozier


Emma has worked as a strategic partner to healthcare clients across a number of high-profile ethical, OTC and FMCG brands in her 18 year career.

She has specific expertise in managing communications around sensitive or controversial therapies and disease areas.


Cat Barnett


Cat has collaborated with healthcare clients to do things differently and make communications work for nearly 20 years.

Her expertise spans communications and policy, developing new markets, managing reputations and building/managing stakeholder relations.

We can help with

Change management
Content marketing
Disease awareness
Issues preparedness

Media strategy and relations
Policy campaigning
Public affairs strategy
Crisis management

Reputation management
Stakeholder relations
Science storytelling
Strategic communications
Value communications

“Begin, be bold, and venture to be wise.”


57-59 Great Suffolk Street,


London SE1 0BB