Being human = good business

June 9, 2015 - Uncategorized

Being human = good business Hairs are standing up on the back of my neck. I feel like I am awaiting the arrival of my favourite band on to stage. But this is the School of Life ‘Business Wise’ conference at South Bank – what’s…

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Applying chemistry to health marketing: cross-disciplinary thinking and how to make it work

March 30, 2015 - Uncategorized

Just like in chemistry, exciting things start to happen when we combine different elements (or stimuli) in our strategic thinking. Situations are transformed. Patterns are interrupted. Behaviour is changed. Barriers to success are displaced. Something new is created. But how can we apply this to…

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Why cross-disciplinary thinking has never been so critical

March 30, 2015 - Uncategorized

Fostering innovation across all public, private and social sectors is a must-have for today; to be encouraged from anyone and from everywhere. Healthcare is no exception. Since Miles Ayling’s appointment as Director of Innovation at NHS England, championing health entrepreneurialism from across the NHS has…

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